With the release of your state’s State of Live report, you have a powerful opportunity to show how independent venues, festivals, and promoters are fueling your local economy and culture, while also making the case for policies that will help them remain financially sustainable. This guide will help you turn your state’s results into a compelling op-ed for your community.

Highlight the Local Opportunity and Challenge

Open with the strongest state-specific findings that demonstrate the impact of independent stages, while also noting the profitability pressures.

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“In [STATE], the new State of Live report shows that independent venues, festivals, and promoters are an economic engine. They generated $[XX] in total economic output, contributed $[XX] to the state GDP, supported [XX] jobs, paid $[XX] in wages and benefits, and produced $[XX] in tax revenue in 2024. At the same time, only [XX percent] of independent stages [STATE] reported being profitable in 2024, reflecting the need for smart policies that will ensure this sector can continue driving financial growth and sustaining our communities.”

Connect to the Local Community

Pair the data with a story or example that illustrates how this economic activity shows up in everyday life.

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“At [LOCAL VENUE], you can see the ripple effect when the doors open. Stagehands and bartenders earn a paycheck, nearby restaurants fill with diners, and fans gather to experience live music. As [VENUE OWNER or ARTIST NAME] explains, ‘When our stage thrives, our neighborhood thrives too.’”

Frame the Path Forward

Present policy recommendations as opportunities for your state to strengthen an already valuable sector and ensure long-term sustainability.

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“With this data in hand, [STATE] has the chance to partner with independent venues and amplify their impact. Policymakers can take steps such as creating liquor tax rebates or tailored tax credits to help offset high operational costs, prioritizing public investment in independent stages as cultural infrastructure, advancing ticketing reform to ensure fair access for fans and artists, and including independent venues in state tourism and economic development planning. These solutions will allow venues to remain vital contributors to financial growth while staying rooted in their communities.”

End with a Call to Partnership

Close by inviting policymakers and readers to see the findings as both a warning and an opportunity.

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“The State of Live report makes clear that independent venues are cornerstones of [STATE]’s culture and economy. They are driving growth and creating jobs, but many are struggling to stay profitable. By working together on smart, targeted policies, our leaders can ensure these stages continue to thrive as gathering places, job creators, and cultural lifelines for years to come.”

Tips for Pitching

Keep your op-ed between 600 and 750 words with a strong, locally relevant headline. Lead with your state’s economic data and follow with stories readers will recognize from their own communities. Pitch to statewide newspapers, business journals, and cultural outlets, and be sure to share published pieces with NIVA so they can amplify your message nationally.