State of Live: Economic Research Study

The State of Live

The First Economic Research Study of the Independent Live Sector

The State of Live is the first comprehensive national economic research study examining independent live entertainment venues, festivals, promoters, and performing arts centers. Released on June 23, 2025, this groundbreaking report quantifies their significant economic contributions, explores challenges facing their sustainability, and provides invaluable data to drive advocacy and support.

Strengthening the Independent Live Sector Through Public Policy:

Emerging Priorities from the State of Live Economic Research Project


I. Public Policy & Legislative Action

Drive reforms that strengthen the independent live sector through smart, targeted legislation and economic protections.

  • Develop and Pass Liquor Tax Rebate Bills for Independent Stages
    Follow the lead of Tennessee, Texas, Ohio, and Illinois, which have introduced legislation that offers alcohol tax rebates to independent venues to offset high operational costs and support recovery.

  • Create Alcohol, Food, and Income Tax Credits for Independent Stages
    Advocate for tailored tax credits that acknowledge the unique public value of independent venues, especially in underserved and culturally vital communities.

  • Prioritize Public Investment in Independent Live Entertainment      Encourage policymakers to direct public funding, economic incentives, and development contracts toward independent stages that demonstrate a track record of local impact and cultural contribution. At the same time, promote greater transparency and accountability in the distribution of public subsidies–ensuring they are not disproportionately awarded to large entertainment corporations with histories of anti-competitive practices.

  • Use Economic Data to Advance Comprehensive Ticketing Reform
    Leverage the State of Live findings to support legislation banning bots, speculative tickets, deceptive resale websites, and excessive markups–placing consumer protections at the forefront of live event access.

II. Government Collaboration

Ensure independent stages are embedded in public planning, infrastructure, and cultural development efforts.

  • Establish Representation for the Independent Live Sector in Public Decision-Making

  1. Ensure independent venue owners and presenters have formal roles within tourism boards, cultural commissions, and economic development authorities. Create designated positions in state and local agencies to advocate for the sector and integrate its needs into broader cultural and economic strategies.

    • Create State and Local Music and Live Performance Offices
      Push for permanent cultural infrastructure that supports independent venues through grants, capacity-building, and policy guidance–ensuring live performance is treated as an economic and civic priority.

    • Offer Incentives Through Convention and Visitors Bureaus (CVBs)
      Encourage CVBs to recognize independent stages as economic anchors by offering marketing support, funding, and technical assistance that drives tourism and downtown revitalization.

    • Partner with Local Nighttime Economy Offices and Night Mayors
      Work with city-led nightlife offices to shape policy that reduces stigma around nighttime culture and protects venues operating late hours, especially in entertainment districts.

    • Collaborate with Cultural Tourism Campaigns to Promote Independent Stages
      Position independent stages as core destinations in tourism initiatives, linking them to economic development, neighborhood revitalization, and community identity to increase their visibility and value to policymakers.

    • Establish Designated Artist Loading Zones Around Independent Venues
      Advocate for safe, accessible spaces for artists and crews to load equipment in and out–especially in urban and high-traffic areas–supporting efficient operations and reducing safety risks.

    • Provide Free or Reduced-Cost Parking for Independent Artists and Staff
      Reduce barriers for artists, production crews, and staff–especially those working late-night hours–through targeted parking initiatives that support working-class cultural workers.

    • Design Public Transit Routes and Schedules Around Entertainment Hubs
      Ensure that mass transit systems account for the locations and operating hours of independent stages to support both audience access and worker mobility, especially in transit-dependent communities.


State of Live Underwriters


State of Live Data Partners

Support the Future of the Independent Live Sector

Donate to help us uncover the economic contributions and challenges of independent venues, performing arts centers, promoters, and festivals. Your contribution will help us arm the sector with the data and confidence it needs to thrive. As a fiscally sponsored project of the National Independent Venue Foundation (NIVF), donations are 100% tax-deductible.

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