Small music venues fight to keep prices affordable as inflation eats into profits

Written By Jason Gierl

KEY POINTS

  • For many independent music venues without corporate backstops, adapting to inflation poses a particularly difficult challenge.

  • While large stadiums saw fans rushing back to see big stars, some performance venues haven’t seen their businesses completely recover from the Covid-19 pandemic.

  • Live performance venues grapple to keep ticket prices and concessions affordable as raw costs rise and cash-strapped consumers watch their budgets.

READ MORE
Jason Gierl

With over 20 years of experience in art direction, branding, advertising design, project management, web development, and team leadership, Jason brings a creative and strategic touch to every project.


As Art Director/Head of Design for Milwaukee’s Pabst Theater Group, he helped promote thousands of national touring acts, playing a key role in shaping the city’s arts and entertainment scene. Most recently, he led design efforts for the National Independent Venue Association (NIVA), where he helped develop the branding—and played a part in securing billions in federal grants for venues hit hard by the COVID-19 pandemic. Jason continues his work with NIVA to this day.


From designing stunning marquees for historic theaters to crafting brand identities for beloved local businesses and creating eye-catching promo art for national tours, Jason’s work blends creativity with impact.

Jason lives in Milwaukee, Wisconsin with his two small(ish) humans, beautiful wife Heather, and their two dogs Willow (Smith) and (John)Reis. He enjoys a tasty beverage, exceptional food (especially Bavarian Potato salad) and is a music enthusiast.

…and as always, Go Brewers!

https://staticeye.com
Previous

Key U.S. House Panel Advances Ticketing Reform, Senators Join In
Next

The Right Productions’ Shahida Mausi on 25 Years of Independent Promotion