NIVA '22 | Schedule — National Independent Venue Association

NIVA ‘22 Programming

The daytime programming occured simultaneously across multiple NIVA member venues throughout the host city of Cleveland. Featuring curated programming, compelling panels, industry experts, specialized industry educational sessions, a showcase element, and more. NIVA ‘22 focused on uniting the independent live entertainment community with discussions and great hangs with venues, promoters, agents, managers and supporters of independent music.

NIVA '22 also debuted the first-ever Independent Awards Formal (Independent AF), taking place at the Rock and Roll Hall of Fame and Museum.

NIVA Advocacy Committee before the 2021 Rock and Roll Hall of Fame and Museum inductions
*(Photo by* *Rustin McCann*)

NIVA ‘22 Schedule

Download Schedule

Directions:

The Wembley Club

Beachland Ballroom & Tavern

The Wembley Club

Beachland Ballroom & Tavern

5:00pm–7:00pm
Pickleball Tournament

RSVP Required
The Wembley Club

7:00pm–11:00pm
See Tickets Welcomes NIVA '22 Official Pre-Party

Meshell Ndegeocello

RSVP Required
Beachland Ballroom & Tavern

Directions:

Music Box

Rock & Roll Hall of Fame

Happy Dog

Supper Club @ Music Box

Concert Hall @ Music Box

Rock & Roll Hall of Fame

Happy Dog

9:00am–10:00am
A “Lyte” Breakfast and Live Podcast Recording

Lawrence Peryer, Shahida Mausi
Supper Club

10:00am–10:45am
State of the Union

Mayor Justin M. Bibb, Dayna Frank, Hal Real, Rev. Moose, Boris Patronoff, Frank Riley
Concert Hall

11:00am–11:35am
Backstage with Andrew Dreskin

Andrew Dreskin, Andy Gensler
Supper Club

11:00am–11:45am
Maximizing Revenue Streams

Cathy Applefeld Olson, Allyson Jaffe, Andre Perry, Katie Tuten, Donna Westmoreland
Concert Hall

11:45am–12:30pm
Achieving Equity through Programming

Marcus Dowling, Kae Burke, Erika Elliot, Lachi, Tracy Lane
Supper Club

12:00pm–12:30pm
Backstage with Alex Hodges

Alex Hodges, Frank Riley
Concert Hall

12:30pm–1:30pm
Lunch
Music Box

1:30pm–2:05pm
Left Out Or Undersubscribed With Sponsorships?

Cathy Applefeld Olson, Monika Julien, Jesse Kirshbaum, Mikey Lee, Dani Slocki
Supper Club

1:30pm–2:15pm
National Policy Issues in 2023

Casey Higgins, Tyler Grimm, Adam Hartke, Jamie Simpson
Concert Hall

2:15pm–2:50pm
Backstage with Meshell Ndegeocello

Meshell Ndegeocello, Nwaka Onwusa
Supper Club

2:30pm–4:00pm
Effective Marketing: What worked yesterday is obsolete. So now what?

Jamie Loeb, Betsy Lashaway Alix Rosenberg, Fabrice Sergent, Nancy Patrickus, Dave Cavalier
Concert Hall

3:00pm–3:35pm
Cultural Arts: Nonprofits and For-Profits Working Together

Jim Brunberg, David Freudenthal, Jeremy Johnson, Dave Mattingly, Hal Real, Sean Watterson, Amy Webb
Supper Club

3:40pm–4:15pm
Let’s Be Blunt: Cannabis + Music

Dave Brooks, Michael Kauffman, Dustin Moore, Caroline Phillips
Supper Club

4:15pm–5:00pm
New Paradigms: Powerhouse Models for Authentic Growth

Ethan Millman, Michael Dorf, Ben Lovett, Shahida Mausi, Tobi Parks
Concert Hall

5:00pm–5:45pm
Happy Hour Sponsored by Tixr
Music Box

6:00pm–7:30pm
Independent Awards Formal Pre-Show Reception Sponsored by Etix
Rock & Roll Hall of Fame

7:30pm–11:00pm
Independent Awards Formal

Tickets Required // Dress Code: Dress to Impress
Rock & Roll Hall of Fame

8:00pm–2:00am
NIVA ‘22 Official After Party sponsored by D-Tour

RSVP Encouraged
Happy Dog

Directions:

Pickwick & Frolic

Grog Shop

Cabaret @ Pickwick & Frolic

Hilarities @ Pickwick & Frolic

Grog Shop

9:30am–10:30am
SVOG Workshop on Closeout

Jim Brunberg, Steve Steel, Matt Stevens
Hilarities

10:30am–11:15am
Nonprofit Roundtables

Hal Real, Laura Wilson

RSVP Encouraged
Cabaret

10:45am–11:20am
The Catch 22 of Venue & Neighborhood Success Threatening Survival

Marcus Dowling, Chris Cobb, Mark Davyd, Rebecca Greenwald
Hilarities

11:30am–12:15pm
Building Your Team: Developing Talent Today for Tomorrow

Kerri Park, Christy Culver, Lizette Gomez, Karol Mattes, Sean Watterson
Cabaret

11:30am–12:15pm
What the hell is Web3? NFTs, metaverse, and blockchain … oh my!

Elliot Resnick, Bill Burns, Diana Gremore, Michelle Munson, Mary Pryor, Shannon Schlappi
Hilarities

12:15pm–1:15pm
Lunch provided by National Independent Venue Foundation
Pickwick & Frolic

1:15pm–1:50pm
Seeking More Local Government Support? How Economic Impact Studies Can Make All the Difference

Michael Bracy, Jeff Cohen, Lisa Gedgaudas, Tamara Keshecki
Cabaret

1:15pm–2:00pm
Festivals: What is working and not working in the festival business?

Peter Wiederlight, Zhubin Aghamolla, Eric Gilbert, Stacy Horne, Mike Sosin, Denny Young, Alicia Zertuche
Hilarities

2:00pm–2:45pm
Music Incubators’ Role in Artist Development

André Middleton, Cindy Barber, Matt Bennett, Sophie Emerson, Cory Grinder, Jessie Hartke
Cabaret

2:15pm–2:50pm
You Know It’s Sexy And You Want it: Commercial Insurance!

Grace Blake, Chris Bauman, Dr. Don Cooper, Mike Killeen, Jerid Schmickle, Terri Stough, Peter Tempkins
Hilarities

3:00pm–3:45pm
Mental Health Challenges and Helping People Access Help

Lara Ruggles, Hilary Gleason, Derek Hess, Nikki Patin
Cabaret

3:00pm–3:45pm
Active Attacker Training

Tom DeGeorge, Special Agent John Breen
Hilarities

4:00pm–4:45pm
Not-Quite-Post-Pandemic Jam Session: The Realities of Inflation, Ticketing, Covid Practices, New Labor Costs

Brad Grossman, John Chavez, Chris Drizen, Spencer Elliott, Phil Lawrence, Ashley Ryan, Dre Wallace, Jackie Nalpant
Cabaret

4:00pm–4:45pm
Sell More Tickets!

Jen Lyon, Justin Kantor, Jim McCarthy, Ali McCloud, Sara Mertz, Steve Oberman, Michael Reklis
Hilarities

5:00pm–5:45pm
New Landscape of Independent Booking Agencies

Matt Ford, Kelly Deasy, Marshall Betts, Kristin O’Neill, CJ Strock
Hilarities

8:00pm–11:00pm
NIVA ‘22 Official Closing Party sponsored by DICE

RSVP Required
Grog Shop

NIVA ‘22 Programming

NIVA ‘22 Schedule

Sunday, 7/10

Monday, 7/11

Tuesday, 7/12